Time travel is possible, but only into the future

Client: Art of DanceDate: 2024

Challenge

Masters of Hardcore is one of the premier events in the hardcore music scene, renowned for its high-energy atmosphere and intense music. Established in 1995, this event has become a flagship for the hardcore genre, attracting fans from all over the world.

Each edition has its theme, adding an extra layer of storytelling and engagement for attendees.

Departments

    Spatial
    Visual
    Show
Location: Brabanthallen, s'Hertogenbosch

01. Brief

The starting point of the project focuses on implementing this edition's theme and styling, while keeping the Masters of Hardcore main brand visible. It is a perfect combination of technical production, motion graphics content and storytelling to create the concept for 'Time Heist'. And finally, all elements to be created need to form the final anthem time code show.

Play Trailer

02. Designer insights

"Throughout the day, we took the visitors on a journey through times from the Stone Age to Post-Apocalypse until our time machine broke down where all these timelines met at once. For this travel, I used elements on the screens that helped the audience to immerse in these worlds of different ages."

Chris Hoogwerf

03. Concept

While continuing to build on the existing brand and experience, this year’s theme ‘Time Heist’, pushed us to look into a spatial concept that could accommodate changes in scenic and atmosphere as we travel through time.

We used smart techniques to combine LED motion graphics with a permanent scenic time machine. The 'Time Heist' stage could travel across different time zones. A blueprint guided all motion graphics content, ensuring consistency in shapes, edges, and surfaces, whether depicting stone age canyons or futuristic neon skylines.

04. Results

Play Anthem show

Play Aftermovie