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A new era of endshows
Challenge
Mysteryland is the Netherlands’ longest-running electronic music festival, known for its vibrant blend of music, art, and culture. Held annually in Haarlemmermeer, it attracts tens of thousands of visitors to explore a magical world of over 20 stages, featuring top-tier DJs and performers from various genres. Beyond the music, Mysteryland offers a unique experience with creative stage designs, art installations, and interactive activities.
We created an end show that fit seamlessly into the electrifying world of Mysteryland while adding real value for the audience. No banners. No gimmicks. Just a jaw-dropping celebration that leaves everyone in awe.
Departments
Play Endshow
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01. Brief
Develop an endshow that captivates the audience, evokes powerful emotions, and seamlessly integrates the Budweiser brand in a revolutionary way. The show must match - or exceed - the iconic standard set by Mysteryland’s previous finales.
Align Bud’s core identity with the high-energy, music-fueled essence of Mysteryland, creating a once-in-a-lifetime experience that resonates with visitors long after the festival concludes.
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02. Designer insights
We really embraced the beauty of transformation in this piece. While the transitions between the figures aren't the main focus, they enhance the flow and make the show feel seamless. Take the transition from the cubes to the infinity symbol, for instance – it feels natural, like it's meant to be there.
- Marijn Vos
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03. Concept
When it comes to going big, Mysteryland sets the bar - and we were determined to raise it. Here is the idea: Over 12.5 minutes, we deliver a multi-disciplinary spectacle combining an LED cube, lasers, pyro, visuals, music and 600 drones, all working in perfect harmony.
To integrate Bud into the experience, we avoided the obvious. No oversized logos, no in-your-face branding. Instead, we brought the brand to life with subtle touches that felt organic to the show. The drones used Bud's signature red and white colours to paint dynamic shapes in the sky - patterns that symbolise connection, unity and celebration.
Bud's core values - “Achieving Greatness” and “Fuelling Dreams” - were woven into the storyline itself. The show built from moments of quiet anticipation to explosive bursts of colour and sound, embodying the journey of striving for greatness and celebrating life's victories, big and small.
The finale was a breathtaking drone choreography unlike anything Mysteryland had ever seen. Together with Bud, we transformed the finale into a breathtaking moment of connection, where the brand became part of the story - not just part of the set. This wasn't just a show. It was a new way of thinking about what a festival finale could be.
Play Render
04. Results
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