Statement of Superiority

Client: Supremacy (Art of Dance)Date: 2024

Challenge

Supremacy has been a powerhouse in the harddance scene for a decade now, creating a RAW legacy that remains unmatched. To celebrate their 10th anniversary in 2024, the challenge was to deliver the biggest, boldest edition yet—one that would honor their reign and takes everything to the next level.

For the first time, Supremacy took over the GelreDome, and it needed to be a one-time-only spectacle that reflected the Statement of Superiority theme. Our task was to create a stadium-scale stage design, visuals, and direct the show that lived up to a decade of dominance, and amazed 25000 rawstyle ravers.

Departments

    Visual
    Spatial
    Show
Location: GelreDome, Arnhem

Play AFTERMOVIE

01. Brief

The mission was clear: design a stage that reflected the monumental journey of artists achieving quantum supremacy through the manipulation of sound. The stage would need to visually tell a futuristic story of AI-powered quantum computers and transport the crowd into new dimensions of sound and energy. Key deliverables included:

  • A dynamic stage structure that represents the storyline visually

  • Custom motion graphics that brings the 500m² LED screens alive

  • A narrative-driven visual experience that tells the story of "quantum supremacy” and reflects back on the past 10 years

02. Designer insights

TBD

03. Research

Our research began by diving deep into the themes of quantum computing, AI integration, and the evolution of sound manipulation. We explored how these futuristic technologies could be visualized and how they could connect with the raw, harddance energy of Supremacy’s crowd.

Being in the forefront of the stage design- and show-trends, we looked for the biggest and boldest solutions in show elements and the setup.

04. Concept

Based on Supremacy's storyline, we designed a massive quantum computer with 50 meters long trusses that formed a cylinder, extending deep into the crowd with an 8 by 8 meter LED computer chip at the heart of it. By connecting smaller trusses and screens, we were able to form a mindblowing 3D circuit board with a moving DJ booth at the core.

The total of 500m² LED turned into a digital playground for our motion graphics designers, VJs and show director where intricate 3D visuals of quantum computing and AI-powered effects came alive. These visuals mirrored the narrative, taking the audience on a journey through sound and dimensions, amplifying the raw energy of the event.

  

05. Results